An Analysis of a Finance SEO Campaign’s First Month

Introduction:

Search Engine Optimization (SEO) has become a cornerstone for businesses aiming to thrive online. Let’s delve into the success story of a finance client whose SEO campaign, initiated on June 17, 2023, has already showcased promising results after the first month. From enhancing keyword performance to Google Analytics and Search Console insights, we will dissect the notable contributions, user acquisition, traffic acquisition, and future strategies.

Notable Contributions of Finance SEO Efforts:

1. User Acquisition:

The first month of the SEO campaign has left an indelible mark on user acquisition, unveiling significant contributions to the client’s digital presence:

• 37 new users, constituting 33.33% of the total 111 new users, were organically acquired.
• 47 sessions, accounting for 34.31% of the total 137 sessions, resulted from users engaging with organic search efforts.

2. Finance SEO Traffic Acquisition:

The impact on traffic acquisition is equally noteworthy, reflecting the success of organic search optimization:

• 37 users, representing 32.74% of the total 113 users, were attracted through organic search channels.
• 47 engaged sessions, comprising 34.41% of the total 137 engaged sessions, originated from organic search efforts.

3. Google Analytics Insights:

Delving into Google Analytics provides insights into the quantitative improvements achieved:

• 405 events, making up 41.16% of the total 984 events, were directly attributed to organic search efforts.
• The total clicks between June 17 – July 17, 2023, experienced a substantial 30% increase compared to the preceding month.
• Witnessing a commendable enhancement, the average Click-Through Rate (CTR) improved from 0.9% to 1.2%.
• The average position on search engine result pages saw a positive shift from 41.7 to 40.1.

4. Google My Business:

The Google My Business (GMB) profile saw a remarkable boost, showcasing the tangible outcomes of the SEO campaign:

• An impressive 5.3% increase in direction requests was recorded, underscoring the growing relevance and engagement with the business profile.

Data Visualization:

Accompanying the comprehensive analysis are visual representations utilizing platforms such as Google Analytics, Traffic Acquisition, Google Search Console, and Google My Business. These visuals offer an intuitive and graphical understanding of the impact on user and traffic acquisition, click-through rates, and direction requests. The strategic use of visualizations not only enhances data interpretation but also facilitates a more engaging and accessible presentation of key metrics.

Data Visualization: Accompanying the analysis are visual representations through Google Analytics, Traffic Acquisition, Google Search Console, and Google My Business. These visuals provide a comprehensive view of the impact on user and traffic acquisition, click-through rates, and direction requests.

What’s Next:

As the campaign progresses into the second month, the focus shifts to implementing further improvements. Key tasks include refining meta titles, meta descriptions, and headers, enhancing web content, publishing blogs, and addressing issues identified in monthly audits. The upcoming strategies aim to capitalize on the momentum gained in the first month.

1. Content Calendar Creation:

Establishing a Content Calendar:

Recognizing the pivotal role that content plays in SEO success, our foremost initiative involves the creation of a robust content calendar. This calendar serves as a guiding roadmap for the regular publication of blogs, ensuring consistency and relevance. By strategically planning and scheduling content releases, we aim to maintain a steady flow of information that aligns with user interests and search trends.

Google My Business Calendar for Engagement:

In tandem with the content calendar, a specialized Google My Business (GMB) calendar is being developed. This calendar will outline a schedule for timely GMB posts to actively engage with the target audience. Regular posts on Google My Business not only enhance visibility in local search results but also contribute to fostering a strong online presence. By delivering relevant and timely updates, we aim to captivate the audience’s attention and encourage interaction.

2. Finance SEO Monthly Audits and Optimization:

Conducting Rigorous Monthly Audits:

To ensure the health and performance of the website, our strategy involves conducting thorough monthly audits. These audits serve as a diagnostic tool, identifying any underlying issues that may be impacting website functionality or SEO performance. By scrutinizing various aspects such as website structure, content quality, and technical elements, we can proactively address potential challenges and optimize for improved results.

Implementing Content Optimization Strategies:

Building upon the insights gained from monthly audits, our team is committed to implementing targeted content optimization strategies. This includes refining meta titles, meta descriptions, and headers to align with current SEO best practices. Additionally, we will focus on enhancing the overall quality of existing web content, ensuring it remains relevant, valuable, and optimized for search engines.

By prioritizing these key tasks in the second month of the campaign, we aim to not only maintain but accelerate the positive trajectory observed in the initial stages. The combination of a well-structured content calendar, proactive Google My Business engagement, and meticulous monthly audits positions the campaign for sustained success. As we continue to evolve and adapt our strategies, stay tuned for further updates on the transformative journey of this finance SEO campaign. Exciting developments await as we navigate the ever-evolving landscape of digital optimization.

Google Search Console Queries for Finance SEO:

The study unveils the top 10 queries for the website, shedding light on user search behavior. These queries include specific geographical locations and services, indicating a targeted and effective SEO strategy:

• Landscaping Lawrence County
• Summit Landscaping
• Summit Landscapes
• Landscaping Ashland KY
• Summit Landscape
• Summit Landscaping Ashland KY
• Lawn Maintenance Ashland
• Landscaping in Summit
• Summit Lawn Care
• Summit Outdoor Services

Keyword Rankings:

Despite limited access and pending approvals, the campaign has achieved significant success in keyword rankings. Notable achievements include dominance in organic desktop and mobile rankings for key search queries:

• Landscape maintenance companies near me (Rank 3 desktop, Rank 2 mobile)
• Landscape installation Ashland KY (Rank 1 desktop, Rank 1 mobile)
• Ashland landscaping (Rank 2 desktop, Rank 2 mobile)
• Landscape installation Ashland KY (Rank 2 desktop, Rank 2 mobile)
• Landscaping service Russell (Rank 1 desktop, Rank 1 mobile)

Major Roadblocks and Solutions:

The journey has not been without challenges. The major roadblocks identified are the approval of deliverables and access issues related to Google Business Profile verification. Addressing these challenges promptly will be crucial for maintaining the campaign’s upward trajectory.

1. Approval of Blogs and Deliverables:

One of the pivotal aspects contributing to the campaign’s success is the creation and dissemination of high-quality content. However, the approval process for blogs and other deliverables has presented itself as a significant bottleneck. To overcome this roadblock, a comprehensive strategy is being devised to streamline the approval workflow.

Streamlining the Approval Process:

Efforts are underway to implement a more efficient and streamlined approval process. This involves establishing clear communication channels between the SEO team and stakeholders responsible for approvals. By creating a systematic workflow with well-defined stages, we aim to expedite the approval of blogs and deliverables.

Consistent Publishing Schedule:

Recognizing the importance of consistency in content publishing, our strategy includes the development of a content calendar. This calendar will not only provide a structured timeline for content creation but will also facilitate a smoother approval process. By adhering to a consistent publishing schedule, we can ensure that the campaign remains dynamic and engaging for the target audience.

2. Access Issues and Google Business Profile Verification:

Another roadblock encountered in the early stages of the campaign is related to access issues and the verification of the Google Business Profile. Securing a verified and optimized Google Business Profile is crucial for local SEO and overall online visibility. Addressing access issues promptly and ensuring a seamless verification process is key to unlocking the full potential of local search optimization.

Resolving Access Issues:

Efforts are being directed towards identifying and resolving access issues promptly. This involves collaboration with relevant stakeholders to ensure that the SEO team has the necessary permissions and access levels required for effective campaign management. Timely resolution of access issues will eliminate any hindrance in executing planned strategies.

Smooth Verification of Google Business Profile:

The verification of the Google Business Profile is a critical step in enhancing local search visibility. Our team is actively working on establishing a seamless verification process. This includes thorough documentation, collaboration with Google support if necessary, and adherence to best practices for profile verification. A verified Google Business Profile not only boosts local SEO but also instills trust and credibility among potential customers.

Conclusion:

The first month of the finance client’s SEO campaign has laid a strong foundation for success. With notable improvements in user and traffic acquisition, keyword rankings, and Google My Business metrics, the journey ahead holds promising prospects. By addressing roadblocks and implementing strategic enhancements in the coming months, the campaign is poised for continued success in the competitive digital landscape. Stay tuned for more updates on this transformative SEO journey!

Ready to elevate your online presence? Let’s chart the path to SEO success together. Contact us now for personalized finance SEO solutions and unlock your digital potential